With us - Advantages combined - Disadvantages compensated
Combination of online purchase and buying diamonds in specialized stores
We combine the advantages of online purchase and specialized store purchase of diamonds and investment diamonds. By integrating the No.1 marketplace for diamonds into our consultation in the store, you benefit from an extremely large selection, and from being able to inspect and select your desired diamond in our store. Through our business relationship with the No.1 marketplace for diamonds, we have an overview and access to about 80% of all natural diamonds available worldwide.
Select diamonds online - Examine them live a few days later
We order your desired diamond after extensive consultation and selection via our diamond online platform. Just a few days later, you can then inspect your jewelry or investment diamond live with us. Until here, of course, you are not under any obligation to buy.
Optimal price-performance ratio when buying diamonds
We pass on the resulting price advantages of direct sourcing of diamonds from the world's largest online marketplace directly to you. As a regional intermediary is omitted, we can offer you excellent prices for your diamonds. Nice for your wallet when buying as a gemstone. A prerequisite for better returns with investment diamonds. Why not test and compare us.
Further information for buying diamonds and investment diamonds
- Basic knowledge, value-determining factors, the 4C's
- Usually pros and cons of online purchase versus specialized trade when buying diamonds
Want to buy a diamond? - Read here what you need to know
The top priority when buying a diamond is, of course, that you do not acquire a fake or inferior stone. Classically, your path leads you to a trusted jeweler or goldsmith. Possibly already established for a long time, they have no interest in losing their good reputation by offering you an inferior or overpriced diamond.
Basic knowledge in buying diamonds
A little knowledge about the quality-determining factors of diamonds cannot hurt. Also, with some basic knowledge, you can act more confidently and safely when buying diamonds. For this reason, we would like to impart some background knowledge to you here on our "Buying Diamonds" page.
Read here everything you need to know about the 4 Cs, Clarity, Carat, Cut, and Color, as well as the importance of certificates.
Diamonds and their value-determining factors
When buying a diamond, you should definitely pay attention to the 4Cs. If you plan to buy a piece of jewelry with a set diamond, determining the 4Cs can be difficult. In this case, you should have the stone or the piece of jewelry evaluated by a professional diamond appraiser. If you buy loose diamonds as investment diamonds, or for later incorporation into a piece of jewelry, pay attention to the certification of the stone according to the 4Cs.
Colour - The colour of a diamond
The colour of a diamond is a very important value-determining factor. The different colours are divided into the classifications D to I. The colour D is categorized as the whitest quality, and the colour I as a tinted white with slight colouring. Stones with colour D are the rarest and therefore more valuable.
Cut - The cut and grade of a diamond's cut
The cut and grade of a diamond's cut largely determine its sparkle and brilliance. The ideal proportions of the stone, as well as the perfection of the cut, determine the fire that the diamond ignites. Even if the colour, clarity, and weight are great, the diamond can appear lifeless with poor proportions and cut. The diamond's cut quality is divided into the following 5 grades:
- Excellent (EX - excellent cut)
- Very good (VG - very good cut)
- Good (G - good cut)
- Medium (M - medium cut)
- Poor (P - poor cut)
Carat - The size or weight of the diamond
The carat number of a diamond specifies its weight. With increasing weight, the size of the diamond naturally also increases. Diamonds also become rarer with increasing weight. 1 carat corresponds to 0.2 grams. The size, or weight of the stone, significantly determines the price. So it is not least also a question of budget, what stone size is used in a piece of jewelry, or as an investment diamond.
Clarity - The purity of a diamond
The purity of a diamond is also a strong value determinant. We view inclusions in the diamond as a hallmark of authenticity, but inclusions influence the light that passes through the diamond. The more and larger the inclusions, the more scattering effects occur. The light can then no longer be ideally reflected by the diamond. The smaller the inclusions, the rarer the diamonds found with them. For this reason, these are rated as higher value. The following classifications exist:
- FL - Flawless (HRD)
- IF - Internally Flawless (GIA or IGI)
- VVS (1 or 2) - Very very small inclusions
- VS (1 or 2) - Very small inclusions
- SI (1 or 2) - Small inclusions
- P1 to P3 - Piqué 1 - 3
As a guide for the non-expert for a better imagination:
- SI inclusions are not visible to the naked eye, but are immediately apparent with the 10x loupe.
- P1 inclusions are visible to the naked eye and bring a decrease in brilliance.
Diamonds have long been a symbol of love, commitment, and luxury. But when it comes to buying diamonds, there are two options: online or in-store. With the rise of e-commerce, online diamond purchasing has become increasingly popular, but it also has its downsides. On the other hand, buying diamonds in a store offers a more traditional and personal experience, but it may come with higher costs. So, which option is better for you? In this article, we explore the pros and cons of buying diamonds online versus in a store so that you can make an informed decision and find the perfect diamond for your needs. From price and convenience to selection and quality - we cover it all. Whether you're planning a proposal or just want to treat yourself to some sparkling diamonds, read on to learn more about the world of diamond buying.
Advantages of Buying Diamonds Online
One of the biggest advantages of buying diamonds online is the price. Online retailers often have lower operating costs than brick-and-mortar retailers, meaning they can offer their products at a lower price. Additionally, you can often benefit from special offers and discounts when buying diamonds online.
Another significant advantage of buying diamonds online is the convenience. You can shop from the comfort of your own home, without needing to leave the house. You don't have to navigate through traffic or find a parking space. You can also select diamonds at your own pace and compare products without feeling pressured by a salesperson.
Online diamond retailers often have a larger selection of diamonds than physical retailers. You can choose from a variety of shapes, sizes, colors, and qualities. You can also order custom diamonds that have been specifically made to meet your needs.
Disadvantages of Buying Diamonds Online
1. Risk of Fraud
One of the biggest challenges when buying diamonds online is the risk of fraud. There are many dishonest sellers who sell fake or substandard diamonds. It can be difficult to assess the quality of a diamond from a photograph or description.
2. Lack of Personal Experience
With online diamond buying, there is no personal experience. You can't hold the diamond, look at it from different angles, or compare it with other diamonds. You also can't ask a salesperson for advice or rely on their expertise and knowledge.
3. Delayed Delivery
When buying diamonds online, there can be delivery delays. The diamond may also not meet your expectations or be delivered damaged. In these cases, return and exchange processes can be time-consuming and complicated.
Advantages of Buying Diamonds in a Store
1. Personal Experience
A major advantage of buying diamonds in a store is the personal experience. You can hold the diamond, look at it from different angles, and compare it with other diamonds. You can also ask a salesperson for advice and rely on their expertise and knowledge.
2. Immediate Availability
When buying diamonds in a store, the diamond is immediately available. You can take the diamond home straight away and don't have to wait for delivery. This is particularly important if you need the diamond for a special occasion.
3. Building a Relationship with the Seller
When buying diamonds in-store, you have the opportunity to build a relationship with your seller. You can trust them and rely on their recommendations. Moreover, if you're satisfied with the service and quality, you may return to purchase more diamonds in the future.
Disadvantages of Buying Diamonds in a Store
A significant disadvantage of buying diamonds in a store is the price. Retailers have higher operating costs than online dealers, which means they must charge higher prices for their products. This could result in you paying more for a diamond than you would like to.
2. Limited Selection
Retailers often have a limited selection of diamonds compared to online dealers. You may not have the option to choose from a variety of shapes, sizes, colors, and qualities. This could lead to settling for a diamond that doesn't fully meet your preferences.
3. Time and Travel Expense
When buying diamonds in a store, you have to invest time and effort to find a store that carries the diamonds you want. You may also need to travel to visit the store if it's not nearby. This could lead to additional costs and inconvenience.
Clarification about Diamonds: What You Should Know Before Buying
Before buying diamonds, there are some important things you should know. Firstly, you should familiarize yourself with the four C's of diamonds: carat, cut, color, and clarity. These factors determine the value and quality of a diamond. You should also understand how to read and interpret a diamond certificate to ensure you are buying a high-quality diamond.
How to Choose a Reputable Online Diamond Dealer
If you wish to buy a diamond online, you should ensure you select a reputable dealer. Make sure that the company has a valid license and is certified by a recognized organization. Also, read reviews and feedback from other customers to ensure the dealer is reliable and trustworthy.
How to Choose a Reputable In-Store Diamond Dealer
If you wish to buy a diamond in-store, you should ensure you select a reputable dealer. Make sure that the company has a valid license and is certified by a recognized organization. Also, read reviews and feedback from other customers to ensure the dealer is reliable and trustworthy.
Comparing Prices and Selection Online and In-Store
Before you buy a diamond, you should compare the prices and selection options online and in-store. Check the prices from various online dealers and retailers to ensure you're getting the best price. Also, check the availability of various shapes, sizes, colors, and qualities to ensure you find the diamond that best suits your needs.
Buying diamonds online or in-store has advantages and disadvantages. Buying diamonds online offers convenience, a broad selection, and lower prices, but it also poses a risk of fraud and lacks a personal experience. Buying diamonds in-store offers a more personal experience, immediate availability, and a chance to build a relationship with the seller, but it may also be more expensive and have a limited selection. Before buying a diamond, weigh the pros and cons , and make sure you are buying from a reputable dealer.
- Grundwissen, wertbestimmende Faktoren, die 4C's
- Sonst übliche Vor- und Nachteile von Onlinekauf versus Fachandel beim Kauf von Diamanten
Neben der Erfahrung aus dem täglichen Umgang mit Diamanten bei Entwurf und Anfertigung von Schmuckstücken, Trauringen und Verlobungsringen, verfügt Michael Wiesner über eine fundierte Ausbildung für Diamantgraduierung.
Beim Förderungswerk Königsstein hat er hierfür einen mehrwöchigen Ausbildungsgang besucht und die Abschlußprüfung bestanden.
Dies ist eine weitere Grundlage für unsere besondere Beratungsqualität rund um das Thema Diamanten und Anlagediamanten, sowie die Fertigung hochwertigen Diamantschmucks in unserer Meistergoldschmiede.